TCS New York City Marathon
CREATIVE DIRECTION - ART DIRECTION - DESIGN
The TCS New York City Marathon has grown from a Central Park race with 55 finishers to the world's biggest and most popular marathon, with 55,000+ finishers in 2018. It is the marquee event of the New York Road Runners organization.
As the design lead of NYRR, my role is to create excitement and engagement for the event through carefully chosen activations such as social media, print magazines sent to the 55,000+ finishers all over the world, the participant shirt, the kids' race medal and branding.
I work closely with the CEO, the marketing department, the copy writers and the photo department and manage our team of designers to bring design excellence and consistency to all the collaterals we build around the event.
I scout and art direct internationally renowned artists such as Remko Heemserk and Yoni Alter to create original art each year.
2018 Social Media Countdown
2017 Program Magazine
2016 Program Magazine
Participant Shirt Design
Medal + Event's Brand Identity