TCS New York City Marathon
The TCS New York City Marathon has grown from a Central Park race with 55 finishers to the world's biggest and most popular marathon, with 55,000+ finishers in 2018. It is the marquee event of the New York Road Runners organization.
As the design lead of NYRR, my role is to create excitement and engagement for the event through carefully chosen activations such as social media, print magazines sent to the 55,000+ finishers all over the world, the participant shirt, the kids' race medal and branding. 
I work closely with the CEO, the marketing department, the copy writers and the photo department and manage our team of designers to bring design excellence and consistency to all the collaterals we build around the event. 
I scout and art direct internationally renowned artists such as Remko Heemserk and Yoni Alter to create original art each year. 
The original TCS New York City Marathon brand identity is a creation of Double Space. All photos ©NYRR
2018 Social Media Countdown 
(100K + impressions, 40% engagement progression YOY)
Illustration process
Full Collection
(Cover Art Illustration: Yoni Alter)
2017 MEDAL
2017 Program Magazine
Creative Direction. Cover Illustration by Remko Heemskerk
2016 Program Magazine
Art Direction. Cover Illustration by Remko Heemskerk

Participant Shirt Design
Youth Race
Medal + Event's Brand Identity
Campaign Applications

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