The TCS New York City Marathon has grown from a Central Park race with 55 finishers to the world's biggest and most popular marathon, with nearly 50,000 finishers in 2015. It is the marquee event of the New York Road Runners organization. As the Art Director of NYRR, I led many projects related to the event, including the program and results magazines, the participant shirt and the kids' race medal and branding. I worked closely with the CEOs, the marketing department, the creative director, the writers and the photo department as well as managed our team of designers to bring design excellence and consistency to all the collaterals we built around the event. I contacted Remko Heemserk to create the illustration for the magazine cover and special edition poster, and worked closely with him to develop a visual that would fit in the TCS New York City Marathon brand while staying true to his aesthetic. The original TCS New York City Marathon brand identity has been created by Double Space.

Program Magazine
Art Direction. Cover Illustration by Remko Heemskerk

Participant Shirt Design
NYRR Youth Invitational at the TCS New York City Marathon
Medal + Event's Brand Identity
Campaign Applications

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