Art Direction for “All of Me”'s campaign, a documentary feature by Alexandra Lescaze

“All of Me” is a documentary feature by Alexandra Lescaze.
It follows the 'Girls', who have been friends for years, bonding over hopes, dreams, food, and the shared experience of being obese. But, now, as some pursue weight-loss surgery, their center has shifted and upset everything they knew about happiness, friendship, and love.  
The movie premiered at the 2013 edition of the LA Film Festival, and has been broadcasted on PBS.
Movie poster, movie website, viral campaign website, social media assets, postcards
Direction #1
Direction #2
Direction #3 > Chosen one
Movie website
Campaign Website: a platform where people can share their feelings about the concepts of Fat, Food and Body.
Facebook page
Postcards
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