Gender norms divide us. Stories unite us. Branding, UI/UX.

THE G WORD is a digital storytelling project about people's experiences with gender; from everyday, micro-aggressions to the more traumatic & violent. It's heavy yet hopeful, individual and collective, present and forward-looking.
Individually, stories bring new truths into the world. Together, they connect us. They show how gender norms affect us all. They allow us to imagine a world where no one is told to “man up” or “act like a lady.”  In this world, we can all be our most authentic selves, valued equally, and safe in our relationships and communities.
THE G WORD is a Breakthrough project. Breakthrough is a global human rights organization working to drive the culture change we need to make gender-based discrimination and violence unacceptable.

Branding, UX and UI design. Check out the site  HERE >
Video Teaser
Main page: Stories Clusters
Zoom in a story
Open a story
Connections betweeen themes and stories
Filter stories by topics
Submit your story UI
About, Guidelines, Contact pages
Social Media images (design by the Breakthrough team)
Icons collection

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