Gender norms divide us. Stories unite us. Branding, UI/UX.

THE G WORD is a digital storytelling project about people's experiences with gender; from everyday, micro-aggressions to the more traumatic & violent. It's heavy yet hopeful, individual and collective, present and forward-looking.
Individually, stories bring new truths into the world. Together, they connect us. They show how gender norms affect us all. They allow us to imagine a world where no one is told to “man up” or “act like a lady.”  In this world, we can all be our most authentic selves, valued equally, and safe in our relationships and communities.
THE G WORD is a Breakthrough project. Breakthrough is a global human rights organization working to drive the culture change we need to make gender-based discrimination and violence unacceptable.

Branding, UX and UI design. Check out the site  HERE >
Video Teaser
Logo
Main page: Stories Clusters
Zoom in a story
Open a story
Connections betweeen themes and stories
Filter stories by topics
Submit your story UI
About, Guidelines, Contact pages
Social Media images (design by the Breakthrough team)
Icons collection
Back to Top