NYRR Open Run
Branding and Illustration
Through the “Open Run” initiative, New York Road Runners (NYRR) is working with community leaders and volunteers to bring free weekly runs to local neighborhood parks all over NYC's 5 boroughs. It now serves 18,000+ participants across 16 parks. All runs are directed by volunteers and are free to all participants.
We created a fun and approachable look & feel, to attract as many people as possible, whatever their age or background. I decided to go with an illustration, which allows to represent any profile and play with a flexible system.
Checkout the website: http://openrun.nyrr.org
Identity, Art Direction, Illustration. Images ©New York Road Runners
Tina's Story, an Open Run Runner