NYRR Open Run
Branding and Illustration
Open Run is a New York Road Runners (NYRR) initiative bringing free weekly runs to local neighborhood parks all over NYC's 5 boroughs. It now serves 18,000+ participants across 16 parks.
We created a fun and approachable look & feel to attract as many people as possible, whatever their age or background.
Checkout the website: http://openrun.nyrr.org
Images ©New York Road Runners
Characters Studies
Characters Collection
Bronx and Staten Island Subway Campaign
Digital
Site (production by Resolute Digital)
Tina's Story, an Open Run Runner
Time Out Ad
A typical Open Run event:
Park Signage
Winter Characters
T-shirt and Poster
