Oracle Open World
CREATIVE DIRECTION
Oracle Open World is one of the major international tech events of the year. It typically attracts about 45,000 attendees from around the world to the annual event in San Francisco.
I designed the Visual Identity of the 2011 edition, which was then implemented by a pool of designers on a broad variety of deliverables, including an advertising campaign, signage that blanked the city, digital and print marketing tools.
I designed the Visual Identity of the 2011 edition, which was then implemented by a pool of designers on a broad variety of deliverables, including an advertising campaign, signage that blanked the city, digital and print marketing tools.
Look & Feel
Design Implementation
Landing Page
Program Cover and Sleeve
SIGNAGE
