Branding for Oracle Open World
Oracle Open World is one of the major international tech events of the year. It typically attracts about 45,000 attendees from around the world to the annual event in San Francisco. 
I designed the Visual Identity of the 2011 edition, which was then implemented by a pool of designers on a broad variety of deliverables, including an advertising campaign, signage that blanked the city, digital and print marketing tools. 
 
Look & Feel
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Design Implementation
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