The NYRR RUNCENTER featuring the NB Run Hub serves as a direct link between New York Road Runners and its members. It showcases the latest in running education, training, and innovation. It serves as a meeting place for all members of the running community to come together to improve their health, fitness, and overall well-being.
As the NYRR's creative lead, I was part of the preliminary meetings with Gensler Architecture to help define the overall look & feel, color and texture palettes of the space as well as the visitors journey, making sure that the experience was consistent with the brand’s values.
I developed all the signage pieces of the space.